Smart TV, game consoles, streaming devices, and OTT.
Connected TV Advertising:
Connected TV advertising is a great way to get your brand in front of your target audience. The problem is that most advertisers have never done it before and don’t know where to start.
Most of us have at least one TV in our homes, so we are all familiar with connected TV. This is a technology that enables us to watch TV programs and movies using a smartphone, tablet, laptop, or computer.
In fact, a study by Leichtman Research Group shows that almost 80% of Americans use some kind of connected TV device at least once per week.
Another survey from TvScientific, found that brand recall was much better on connected tv than on social media. When it comes to ad recall the breakdown is as follows:
The internet revolution has been sweeping across the world for years. And while it brought us the social media platforms, the internet has also become a place where traditional businesses find their customers. More specifically, the internet offers a wide range of opportunities to promote your business and advertise your products and services.
You can start by buying online ads through Google, Facebook and Instagram, but this kind of marketing is getting more and more expensive as well as highly competitive. Another option is to use an affordable connected TV advertising campaign, which is a great way to promote your brand and connect with potential customers.
You’ve probably heard about the $1 billion and $3 billion TV ad budgets.
But how many know that 57 percent of all television content is watched on connected TVs?
This means that there is a significant number of your potential customers are watching TV on their connected devices, like smartphones, tablets, and laptops. Creating an massive opportunity where you can advertise.
The problem is that most online ad networks are not designed for connected TV advertising. That’s where we come in. You have found the right provider for your budget!
Contact us to discuss your advertising goals. We also provide simple introductory campaigns to help you get started.